New and old challenges in tobacco control: advancing innovative measures while ensuring implementation of established ones

In recent years, countries have begun adopting new tobacco control laws and policies in response to contemporary tobacco control challenges, including ‘endgame’ laws such as tobacco free generation laws. At the same time, there is still significant work to be done on the implementation of basic tobacco control laws, with tobacco industry interference by far the most common barrier to such implementation efforts. This session looks at innovation in tobacco control to deal with both old and new challenges, covering both forward-looking tobacco control measures and innovations in implementation strategies, drawing on methods, frameworks, and insights from implementation science.This session will provide a number of tools and links to resources developed by the speakers or their organisations. Speakers will also share case studies that can serve to inform implementation of policies in other areas of cancer control. The 15 minute Q and A session will provide an opportunity for audience engagement.