Sponsored session - Redefining Skin Cancer: The urgent need for innovation in nonmelanoma diagnosis and treatment

Nonmelanoma skin cancer (NMSC) is often dismissed as a minor condition, overshadowed by its more aggressive counterparts. However, NMSC is a serious global health threat. This presentation challenges prevailing perceptions by exposing the staggering prevalence, hidden costs, and profound impact on patients worldwide. We will explore the pressing need for advancements in NMSC diagnosis and treatment, reveal the shortcomings of the current standard of care that has remained stagnant for over half a century, and discuss the innovative solutions that are being pioneered to transform care. Join us in redefining the narrative around skin cancer and advocating for change to improve outcomes for millions of patients around the world.